2.8 A flurry of voluntary initiatives

Perfetti van Melle


Most plastic polluting company


Annual plastic footprint:


The tenth worst polluter, this confectionary and gum manufacturer, with brands including Chupa Chups, Fruitella and Mentos, has not even disclosed its plastic footprint and have made almost no steps towards addressing its pollution.

The company was one of the worst we analysed in terms of policies with no mention of collection of plastic packaging, zero reference to developing reuse models, no word on minimum recycled-content targets, and otherwise generally vague and non-specific wider commitments with insufficient detail. Despite appearing in brand audits for two years in a row as among the worst polluters of plastic in the world, it appears Perfetti van Melle’s is not taking any responsibility for tackling the crisis.

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