2.3 A flurry of voluntary initiatives



Most plastic polluting company (2018)


820k tonnes Annual plastic footprint

With a plastic footprint of 820,000 tonnes, French multinational, Danone, is a major producer of infant nutrition, water, and dairy- and plant-based products, and its well-known brands include Activia, Alpro, Aptamil, Nutricia, Evian and Volvic.

Danone is one of the few companies analysed to explicitly call for effective collective systems and to support deposit return systems. It has been open about its support for 90% collection in Europe, but this support is not explicitly applied across all markets in which it operates. Elsewhere, it’s voluntary commitments to increase recycled content and openly report progress towards its goals have been fairly good.

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